In today's world, long-term success in the market is inseparable from social and environmental responsibility. Recognizing this, AMMA PET consistently takes steps to ensure a sustainable environment, not only for ourselves but also for future generations.
Nowadays businesses and corporations share a special responsibility: every company must strive to make its production as environmentally friendly and safe as possible at every stage —from concept to shelf.
Social Mission
AMMA PET embraces the principle of responsible production, implementing technologies, processes, and materials that minimize waste and keep our planet clean.
The GiGwi brand offers dog toys made from a revolutionary, 100% non-toxic rubber derived from natural sources.
This innovative material is plant-based and sourced from the renowned “rubber belt” in the equatorial region, where sustainable plantations grow unique varieties of rubber trees.
Harvesting of the raw material is done by hand, using gentle methods that respect the integrity of these “green factories”.
At the same time, thanks to its natural properties, rubber is an exceptional choice for toy production — its elastic and durable composition allows for the development of outstanding chew toys that are safe for pets’ teeth and gums, making them ideal for even the most active play sessions.
With the GUM GUM Dog collection, GiGwi set out to design functional, engaging, and stylish toys using exclusively natural materials such as eco-rubber and hemp.
TRIOL continually explores eco-friendly materials for its products.
Accessories made of natural materials for rodents and birds are traditionally popular, because they often nibble on parts of their cages. TRIOL has developed the NATURAL line of toys specifically for them, using organic materials such as loofah, coconut, wood, corn leaves, meadow grasses, and more. The collection also includes bamboo bowls for cats and dogs, as well as scratching posts made from jute and dried reeds. 
Gamma and CAT STEP brands feature a variety of cat litters made from plant-based materials like pinewood, olive pits, soybean fibers, sunflower husks, and flax.
The production of these organic pellets aligns with a zero-waste philosophy, maximizing raw material efficiency and minimizing waste.
Once used, the plant-based pellets are compostable, making them suitable as fertilizer for crops and greenery.
This sustainable model reuses byproducts, olives go to food markets, pine wood to furniture factories, and the by-products, like olive pits and wood shavings are transformed into eco-friendly and safe cat litter for CAT STEP.
More and more pet owners are choosing eco-products, and AMMA PET supports this shift towards conscious consumption and environmental care.
Sustainable Disposal and Recycling Initiatives
Recycling conserves non-renewable resources and gives nature additional time to recover from human impact. By reusing materials, AMMA PET significantly reduce waste, some of which can otherwise take decades or centuries to decompose.
Plastic waste, particularly single-use bags, has become a significant concern worldwide due to its impact on oceans. AMMA PET actively seeks solutions to reduce the non-recyclable content in its packaging.
For this purpose, CAT STEP litter packaging is marked with 01 PET (Polyethylene Terephthalate) and 04 LDPE (Low-Density Polyethylene) codes, allowing for easy recycling in urban centers and eco-stations, so that the materials obtained from their processing can be reused.
AMMA PET is committed to making its products more sustainable, enabling pet owners to reduce non-recyclable waste at home.
To keep city streets clean, TRIOL introduced LOVE THE PLANET biodegradable dog waste bags. With a unique additive, that is a part of polyethylene, microorganisms efficiently break down these bags within 12-18 months after disposal.
The TRIOL brand plans to expand the LOVE THE PLANET line and introduce products made from recycled resources, such as leashes and harnesses from recycled polyester.
Educational Initiatives
AMMA PET develops products based on the latest insights into pet care needs, drawing on expertise from veterinarians and zoologists. The company aims to raise awareness among its consumers about responsible pet care, including for exotic reptiles and amphibians, which have just begun to find places in our homes and hearts. AMMA PET’s mission is to build a culture of care that empowers every pet owner to understand their companion’s unique needs deeply.
To fulfill this goal, AMMA PET regularly publishes articles on pet care and hosts informative workshops at industry exhibitions for both adults and children. The enthusiastic response from audiences highlights the importance and relevance of these topics.
Charity and Animal Welfare
AMMA PET is dedicated to promoting responsible pet ownership and extends its care to wild animals.
In 2023, the company launched “Home with CAT STEP”, a project to help homeless cats and kittens find loving families. Within just its first month, the project expanded across multiple cities in Russia. It continues to reach even remote areas to support homeless animals.
The CAT STEP brand, known for its cat litter products, supports the well-being of cat café residents and their future owners across various Russian cities.
While Repti-Zoo and Laguna TERRA focus on wild animals and have become official sponsors of animals at the Moscow Zoo. They support Siamese crocodiles, tawny owls, white-breasted hedgehogs, and a colony of Nile bats, visible in the zoo’s main exhibits and special pavilions. The charity program “Adopt an Animal” fully aligns with the values of environmental responsibility and conservation, which are central to the philosophies of Repti-Zoo and Laguna TERRA.
AMMA PET also provides additional support to other residents of the Moscow Zoo by donating engaging toys to enrich the animals’ lives. Products are selected in close collaboration with zoo specialists to ensure that each animal receives toys that meet their physical and intellectual needs.
Quality Control and Customer Feedback
AMMA PET maintains a multi-level quality control process, testing products both at production facilities in China and in its Moscow warehouses. The company values customer feedback and responds promptly to complaints and suggestions, using them as opportunities to improve product quality.
The final stage of testing often involves “end users” — the pets of AMMA PET employees. Staff members are encouraged to take home a new toy, accessory, treat, or litter sample to personally assess its quality and note any possible improvements.
This approach ensures that only truly comfortable, functional, and safe products for pets reach the market.
Regional Partnerships
Beyond distribution, AMMA PET brands are expanding their production capabilities. The Gamma brand, for instance, produces pet textiles domestically, which are in high demand for their proven quality and competitive pricing. The company also actively collaborates with regional suppliers and contractors, building a robust network of local manufacturers.
Relying on regional production helps reduce both transportation costs, which impact product pricing, and harmful emissions associated with long-distance freight.
These efforts allow AMMA PET not only to meet international eco-trends but also to set new standards in the Russian business landscape.
AMMA PET expresses its hope that these important steps will lead to the creation of a new model of socially oriented business that bears conscious responsibility to people, animals and the environment in the future.
